With a fresh take on friendship and just the right amount of nostalgia, Pattern Beauty’s new “Pattern Lounge” commercial has us tuned in, tapped in, and ready for a twist out. Featuring the beloved cast of Girlfriends, the ad serves not just vibes but curl cocktails, metaphorically and literally. So if you’ve been wondering why you like the commercial, here are some potential reasons…
From the moment Tracee Ellis Ross (or should we say Joan?) lifts a product-filled martini glass and proclaims hair to be “hydrated and highly favored,” you know you’ve entered a sacred space. The Pattern Lounge isn’t just a salon; it’s a sanctuary. It’s giving soft lighting, vintage glam, and a sisterhood of style.
Each of the actresses—Golden Brooks, Jill Marie Jones, and Persia White—brings her real-life energy and her Girlfriends essence. Their comedic banter, dramatic tumbles, and infectious laughter make the spot feel like a mini-reunion. While we’re basking in the beauty of Black womanhood and friendship, we’re also being reminded: Pattern Beauty isn’t playing when it comes to product range.
The one-minute commercial introduces us to the full Pattern ecosystem: think hot tools (yes, that blow dryer and curling iron!), leave-in conditioners, hydrating mists, styling creams, and edge controls—all crafted for the unique needs of textured hair.
The heart of the ad is hair “cocktailing”, a well-known ritual in Black beauty culture. Mixing the perfect combination of leave-ins, creams, and gels isn’t just a routine; it’s a science and a love language. Pattern understands this, and with this commercial, it’s showing us how to make the mix just right.
So if you haven’t seen it yet, head over to Pattern Beauty’s YouTube page, watch the commercial, and then browse the products. Let us know what you’re adding to your curl cocktail—because at Back to the Shop, we believe your crown deserves nothing less than luxury.